Insights

Insights on growth strategy, AI automation, and building businesses that run without the owner.

HealthcareMarch 7, 2026

How Many Calls Do Specialty Clinics Miss? The Revenue Numbers by Specialty

Fertility, LASIK, bariatric, and plastic surgery clinics miss 10 to 20 calls per week on average. At $8,000 to $25,000 per patient, that is hundreds of thousands in annual lost revenue. Here is the data by specialty.

SEO StrategyMarch 2, 2026

Compound Search: Programmatic SEO + AEO + GEO in Weeks, Not Months

Compound Search combines programmatic SEO, AEO, and GEO to build organic search presence fast. FitCommit went from 0 to 838K impressions in two weeks with zero paid spend. Here is how it works.

StrategyFebruary 25, 2026

AI Is Eating Software: The Three Moats That Survive

AI is replacing the workflow layer of software. Three categories survive: data moats, compliance infrastructure, and systems of record. Everything else has a clock on it.

AI Search OptimizationFebruary 23, 2026

AEO vs GEO: What Each One Is, How They Differ, and What to Do About Both

AEO and GEO sound similar but require completely different strategies. Learn the difference between Answer Engine Optimization and Generative Engine Optimization, and how to win both channels in 2026.

StrategyFebruary 20, 2026

The Boring AI Strategy: Why the Biggest ROI Comes from Your Most Tedious Process

A $10M firm cut invoice costs by 97% by automating the most boring task in the building. BCG data confirms it. Here is how to find your highest-ROI AI automation target.

HealthcareFebruary 19, 2026

Dental Practices Are Losing $100K+ a Year to Unanswered Calls

35% of dental calls go unanswered and 75% of those callers never try again. For implant practices, a single missed call is $5,000 to $30,000. Here is how AI receptionists are solving it.

MarketingFebruary 11, 2026

Google Ads Went Up 1,000x. Facebook Went Up 20x. ChatGPT Ads Just Opened.

ChatGPT just launched ads at $60 CPM. The same window that made early Google and Facebook advertisers rich is open right now. Here's how to get in before costs 10x.

Go-to-Market StrategyOctober 11, 2025

B2B Buying Committees Have Doubled in the Last Decade

B2B buying groups now involve 8 to 13 stakeholders. How to adapt your go-to-market strategy through alignment, buyer enablement, and stakeholder mapping.

LeadershipAugust 27, 2025

Why CEO Visibility Has Become Business Infrastructure

Executive visibility is no longer optional. Companies with visible leaders outperform peers in trust, talent attraction, and revenue growth.

LeadershipJune 11, 2025

Why More Companies Are Letting Their CMO Absorb the CRO Role

With RevOps and AI handling forecasting and analytics, the CMO is often best positioned to own revenue. One leader. One strategy. One team.

LeadershipApril 19, 2025

Apple Intelligence: When Vision Outruns Execution

Apple demoed a reinvention of Siri powered by Apple Intelligence. The vision was bold, but the execution was not ready. A cautionary tale for product and marketing teams.

StrategyOctober 1, 2024

5 Key Attributes of a Great Product

Building a great product requires deliberate design, understanding your customers' core problems, and a relentless focus on continuous improvement.

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